• 14 Corporate Circle
    East Syracuse, NY 13057

  • Toll Free (888)-741-6252

Thank you to all for attending our Open House!  We hope you enjoyed the day!


The 9-Flavor Fuzionate™

Nine flavors of soft serve in a single freezer...more

Trade Shows & Events

If you're serious about gaining knowledge in the frozen-treat...more

Service & Parts Our Service Department

Specialized Equipment can provide you with exceptional quality service...more

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Consulting Services

Our Consulting Services

With over 23 years of experience as an Electro Freeze® Dealer/Distributor, and over 33 years of experience in the soft serve industry, Specialized Equipment has established itself as a leader in the frozen dessert market.

When you purchase our equipment, you are not only investing in us, but we are investing in you. We realize that our success as a company depends upon the success of our customers, and we take that very seriously. Working with Specialized Equipment gives you more than just high quality, industry leading equipment; it gives you our award winning sales and service teams with their commitment to our mission:

“To become the most trusted, most valued partner of our customers and suppliers in the ice cream equipment sales and service industry…the model by which all others are judged.”


Whether you are opening a new business, changing an existing one, or just considering a fresh idea, we will help guide you every step of the way. Our job does not end after the sale, it is only the beginning!


Location is half the battle when developing a business concept. With thousands of stores in our customer base, we know what to look for in a good location. We can educate you and help you scout the perfect spot.

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Your Contractors

We know how important it is that any needed construction gets done in a timely manner. At Specialized, we will work with your contractors, plumbers, and electricians to answer any questions they may have on the layout and requirements for the equipment.

Floor Plan / Store Layout

Whether it is a new store or a change to your existing store – the look, flow, and function of the location is very important. At Specialized, we will take your ideas and our knowledge and create the best possible layout for your store. Not only can our computer scale drawings be used as specifications for your contractors, but many times they can be used to obtain permits and building approvals.

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Menu Creation


Your menu is not just a graphic with prices. It is a vital piece of advertising and communication with your customers. The products you sell should be well thought out with a plan. The sizes you carry and the semantics of what you call them is very significant. From prices, to products, to portions, we can help you design the best and most profitable menu for your store.


Throughout the years we have built strong relationships with all of the suppliers for every item you need in your operation. We provide all of our customers with a listing of suppliers with all pertinent contact information that you need to get your store ready for opening, and keep it running smoothly for your season.

Concept Design

We’ve had plenty of customers first come to us knowing that they want to do something, but not knowing what “something” was. Not a problem. We will meet with you and assist you in developing the best and most profitable concept possible from your ideas.


At Specialized Equipment, we take training very seriously. Hands on training for you, and your staff, is always included with our equipment sales. Proper use, maintenance, cleaning, and care for all of our ice cream equipment is fully covered in every training session. Operator Manuals  are also provided. A fully trained staff is an efficient staff, and therefore more profitable for you. Well maintained equipment reduces product waste, repairs, and possible service visits, also increasing your bottom line and helping you to maximize your profits.

Before, during, and after the sale: We are always just a phone call away!


Please note: Specialized Equipment is the Upstate, Central, and Western New York Electro Freeze Distributor. Please contact us for a detailed list of our sales and servicing counties within NY.

Electro Freeze® is a proud company of


14 Corporate Circle

East Syracuse, NY 13057



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